Preparing Your Site for AI-Powered Search
Search behavior is changing faster than most sites are adapting to it. A growing share of discovery now happens through AI systems – ChatGPT, Perplexity, Google’s AI Overviews – that read and summarize a page rather than just indexing keywords.
A few things we recommend to every client right now: clean semantic HTML (these systems parse structure, not just visible text), clear and specific page titles and headings, and structured data (JSON-LD) that states plainly who you are and what you offer, rather than making an AI system infer it.
None of this replaces traditional SEO fundamentals – it sits on top of them. A fast, well-structured, genuinely useful page is still the foundation either way.
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