SEO & Local Search Strategy
Search engine visibility doesn’t happen by accident.
Agility Web helps organizations build a stronger foundation for organic search by examining the technical and structural factors that influence how search engines understand and rank a website.
That can include technical SEO, site architecture, metadata, internal linking, content structure, crawlability, structured data, page performance, and other signals that contribute to search visibility.
For businesses serving a particular geographic area, local search deserves additional attention. Google Business Profile, location-specific content, reviews, local signals, and the relationship between your website and other online properties can all influence how customers discover you.
The goal isn’t to chase short-term ranking tricks. It’s to build a website and search strategy that makes the organization genuinely easier to find.
SEO should also work alongside the rest of the website rather than existing as a separate marketing exercise.
Be where your customers are looking.
A large share of Google searches carry local intent - here's how we typically split SEO effort.
- On-Page SEO 30
- Local Listings & Google Business Profile 25
- Content Strategy 25
- Technical SEO & Site Speed 20