SEO / ADA Accessibility

More than people expect — clean semantic structure, descriptive text, and logical navigation improve both how search engines understand a page and how people using assistive technology experience it.

Requirements vary by business type, size, and jurisdiction, and this isn’t legal advice — but accessibility-related legal exposure for websites is real and increasingly common, which makes it worth taking seriously regardless of the exact legal threshold in your case.

Things like keyboard navigation, color contrast, semantic heading structure, form labeling, image alt text, and focus behavior — the practical areas where real users with different abilities most often hit barriers.

Not if it’s done thoughtfully — accessible design and good design are largely the same thing: clear hierarchy, readable contrast, sensible navigation. Accessibility is a constraint that tends to improve design, not compromise it.

The Web Content Accessibility Guidelines — the widely-referenced standard for what makes a site accessible, with different conformance levels (A, AA, AAA) depending on how strict a target you need.

Both — an initial audit addresses existing issues, but new content and features can introduce new problems, so it’s worth keeping in mind on an ongoing basis rather than treating it as done forever.

Many accessibility best practices — proper headings, descriptive links, alt text, logical structure — are also exactly what search engines rely on to understand and rank a page well.

Yes — this is a common starting point for an engagement: an audit that identifies real barriers, followed by a practical, prioritized roadmap to address them.

Generally yes — clearer structure, better contrast, and simpler navigation tend to make a site easier to use for everyone, not just people relying on a screen reader or keyboard navigation.

A mix of automated scanning tools and manual review — automated tools catch a lot, but real keyboard navigation and structural review catch what they miss.